HUGO BOSS has been an International Sponsor of Davis Cup since 1988, providing clothing to teams, players, VIPs, event staff, officials, ball boys and ball girls.
HUGO BOSS sponsorship activities began in 1972 when it entered into a partnership with race driver Jochen Mass. The involvement quickly established itself as a tradition, and other sports followed.
Today its motor sports activities encompass both the Formula One circuit and America’s Indy Racing League. Sailing, tennis, soccer, golf and boxing round out its program.
The global popularity of tennis, the charisma of its top players, and their creativity and desire to win are all qualities the sport shares with HUGO BOSS.
Philipp Wolff, Director of Communications at HUGO BOSS AG: "As a sport with a very long and proud tradition, tennis perfectly conveys the qualities of elegance, success and cosmopolitanism emobided by HUGO BOSS."
Find more information about HUGO BOSS at: HUGOBOSS.com