Fed Cup Final starts in



30 January 2014

Adecco extends Davis Cup and Fed Cup sponsorship


Photo: Paul ZimmerITF President, Francesco Ricci Bitti and Adecco Group Chief Sales Officer, Sergio Picarelli

The ITF has announced that Adecco has signed a three-year extension as an international sponsor of the ITF’s two team competitions Davis Cup by BNP Paribas and Fed Cup by BNP Paribas. The new agreement commences with this weekend’s Davis Cup first round ties on 31 January - 2 February and runs through 2016.

Adecco, the Official HR Sponsor of Davis Cup and Fed Cup, has sponsored both competitions since the end of 2010, having previously sponsored Davis Cup between 2002-07. Adecco will continue to sponsor the on-court speed serve package for both competitions, and the new agreement will also see the return of the distinctive Adecco player benches.

ITF President Francesco Ricci Bitti, said: "We are delighted that Adecco is extending its sponsorship of our two prestigious team competitions for a further three years. Adecco has been a loyal and hardworking partner of Davis Cup and Fed Cup, and we believe that these competitions are a perfect fit for a company that has enjoyed strong international growth since joining our family of sponsors.”

Adecco Group Chief Sales Officer, Sergio Picarelli, commented on the decision to sponsor Davis Cup and Fed Cup: “We are proud to renew our partnership with the International Tennis Federation in what are the world’s largest team competitions between nations. By also being the Official HR Sponsor, we offer our leading recruiting abilities for large scale international sporting competitions, as we do for other world-class sporting events.”

Based in Zurich, Switzerland, the Adecco Group is the world's leading provider of HR solutions. With around 5,100 branches in over 60 countries and territories around the world, Adecco Group offers a wide variety of services, connecting more than 650,000 associates with over 100,000 clients every day.

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