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Adecco3 December 2010 - The ITF announced today that Adecco, the world leader in Human Resources Solutions, has returned to Davis Cup by BNP Paribas and will join Fed Cup by BNP Paribas, both as an international sponsor.

The new agreement commences with this weekend’s Davis Cup Final between Serbia and France in Belgrade and runs through 2013.

Adecco, who previously sponsored Davis Cup from 2002-2007, becomes the Official HR Sponsor of Davis Cup and Fed Cup and, in addition to on-site banners and hospitality, will sponsor the on-court speed serve package for both competitions.

“It is always good news when a top sponsor like Adecco chooses your competition. It is even better news when they decide to come back,” said ITF President Francesco Ricci Bitti.

“This shows a real vote of confidence for both Davis Cup and Fed Cup and reinforces the current strength of both competitions. We are delighted to welcome Adecco back. They are both friends and colleagues and we know, from experience, that they are a great fit for Davis Cup and Fed Cup.”

Adecco Group CEO, Patrick de Maeseneire commented on the decision to sponsor the Davis Cup: “We are proud to partner with the International Tennis Federation in what is the world’s largest international annual team competition in sport. By also acting as the Official HR Partner, we will be showcasing our top-class abilities in recruiting for large scale international sporting events.”

Find more information at:


    Fed Cup's Title Sponsor has been BNP Paribas since 2005. The competition's current sponsors are:

    - BNP Paribas

    - Adecco


    Fed Cup provides partners with tailored benefits, enabling them to achieve their marketing and promotional goals at every tie throughout the year.

    Partnerships in Fed Cup are currently available in non-conflicting categories. For further information and to discuss opportunities, please contact the ITF Commercial Department:

    - Phone: +44 (0)20 8392 4615

    - Email:

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