The Commercial Programme for Fed Cup by BNP Paribas provides a fantastic opportunity for its sponsors to access the global community on an international, national and local level.
Sponsors look to harness the passion, emotion and heritage associated with the competition when delivering their own message to domestic markets around the globe. Fed Cup is primarily shown on terrestrial television, allowing sponsors to reach a truly worldwide audience.
BNP Paribas, the European leader in global banking and financial services, is Title Sponsor and Official Bank of Fed Cup.
Adecco, the world leader in Human Resources Solutions, joined Fed Cup's family of sponsors in 2010 as the Official HR Sponsor.
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and boasts a team that comprises of over 1,000 people.
beIN SPORTS, the official media rights partner of Fed Cup, is part of the beIN MEDIA GROUP, chaired by Nasser AL-KHELAIFI, an independent company established in 2014. It holds every beIN SPORTS channels worldwide.