The Commercial Programme for Fed Cup by BNP Paribas provides a fantastic opportunity for its sponsors to access the global community on an international, national and local level.
Sponsors look to harness the passion, emotion and heritage associated with the competition when delivering their own message to domestic markets around the globe. Fed Cup is primarily shown on terrestrial television, allowing sponsors to reach a truly worldwide audience.
BNP Paribas, the European leader in global banking and financial services, is Title Sponsor and Official Bank of Fed Cup.
Adecco, the world leader in Human Resources Solutions, joined Fed Cup's family of sponsors in 2010 as the Official HR Sponsor.