Fed Cup Final starts in



Commercial Programme

The Commercial Programme for Fed Cup by BNP Paribas provides a fantastic opportunity for its sponsors to access the global community on an international, national and local level.

Sponsors look to harness the passion, emotion and heritage associated with the competition when delivering their own message to domestic markets around the globe. Fed Cup is primarily shown on terrestrial television, allowing sponsors to reach a truly worldwide audience.

Current Sponsors

BNP ParibasBNP Paribas

BNP Paribas, the European leader in global banking and financial services, is Title Sponsor and Official Bank of Fed Cup.

More details...



Adecco, the world leader in Human Resources Solutions, joined Fed Cup's family of sponsors in 2010 as the Official HR Sponsor.

More details...


BetwayBetway logo

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and boasts a team that comprises of over 1,000 people.

More details...



beIN SPORTS, the official media rights partner of Fed Cup, is part of the beIN MEDIA GROUP, chaired by Nasser AL-KHELAIFI, an independent company established in 2014. It holds every beIN SPORTS channels worldwide.

More details...


    Fed Cup's Title Sponsor has been BNP Paribas since 2005. The competition's current sponsors are:

    - BNP Paribas

    - Adecco

    - Betway

    - beIN SPORTS


    Fed Cup provides partners with tailored benefits, enabling them to achieve their marketing and promotional goals at every tie throughout the year.

    Partnerships in Fed Cup are currently available in non-conflicting categories. For further information and to discuss opportunities, please contact the ITF Commercial Department:

    - Phone: +44 (0)20 8392 4615

    - Email: sponsorship@itftennis.com

© ITF Licensing (UK) Ltd. All rights reserved. No portion of this website may be duplicated, redistributed, or manipulated in any form. By accessing any information beyond this page, you agree to abide by our Privacy Policy and Terms and Conditions.